The guessing of future tourism accommodation ......
The white paper on the Chinese tourism accommodation industry during 2017-2018 was released by a forum, which analyzed the market overview of the Chinese tourism accommodation industry, took a guess about its future, and tried to explore the new trend of the industry.
Pyramid market structure
With the booming development of the Chinese tourism industry, the whole tourism accommodation industry has been getting better in recent years.
According to the forecast of experts, in the next 5-10 years, Chinese tourism economy will continue developing, as well as the accommodation industry.
At present, the Chinese accommodation market is based on the economic chain hotels of the Pyramid structure.
In the future, it is believed that the market will develop like the olive market structure of foreign countries, and the focus will shift to “middle and high-grade hotels “.
Three keywords lead to the development of the industry
In the tourism accommodation industry, consumers who born after the 1980s and 1990s have already become the main force of consumption.
Therefore, the white paper extracts three keywords from accommodation consumption: ” youth, personalization, and circle”.
In the future, the development of the hotel and other accommodation industries will be inseparable from these three keywords.
Brand development analysis
With the further acceleration of hotel transformation and upgrading, the influence of domestic high-end hotel brands is gradually enhanced and is expected to surpass the international high-end brands.
According to public data, Chinese high-end hotels expanded faster than international high-end hotels for the first time in 2017.
Thanks to the rising incomes of consumers, mid-grade hotels are in a period of rapid development. The potential customers of mid-range hotels are very large, which has spawned more and more brands.
In terms of growth rate, mid-grade hotels have exceeded economic chain hotels for three consecutive years.
Economic chain hotel is in the slow development, the urgent need for transformation and upgrading of the stage.
Some economic chain hotels have taken the lead in upgrading to mid-range hotels, including different consumer groups for iteration and upgrading.
Future travel accommodation speculation
With a rather saturated market on the east coast, the accommodation industry can focus on the Midwest area, especially on the economy and mid-grade hotels.
Therefore, most cities in the Midwest area are second-and third-tier cities, the demand for economy chain hotels and mid-grade hotels is higher than that for high-end hotels.
In terms of high-end hotels, the operation of accommodation property and the localization strategy are strengthened.
From supporting commercial real estate to the brand system construction, the brand premium space continues to rise, and high-end hotels have begun to bite the real estate industry.
As for the boutique hotels and Inns, they should focus on creating the ecological circle and lifestyle, and assume the role of promoting the development of tourism ecology in the regional market, and help the brand development through the superposition of tourism scenes and consumer demands.
About mid-grade hotels, they should undertake the heavy task of transforming the consumption structure of tourism accommodation, digesting their own brand system, adjusting the integration of their own brand and resources, and importing more subdivision elements, like combining IP, crossover, technology, and other trends to make the operation more refined.
In the aspect of budget chain hotels, the transformation and upgrading of the stock economy, the management of public praise need to urgently improve in the transformation and upgrading process of economic chain hotels.
How to de-homogenize the problems above has become a difficult point in the transformation of the industry.
To sum up, middle-grade hotels and individualized inns might become the leader of tourism accommodation.
The hotel amenities companies and factories should all pay more attention to it.
